When I first heard the Peter Tosh lyric, “Everybody wants to go to heaven, but nobody wants to die”, it really resonated with me. Ever since I was a child, I had noticed that as a society we embrace the idea of going to ‘heaven’ (a post-mortem destination that purports to be majestic, peaceful and cathartic), despite the fact that most of us seem petrified of death. Ironic. It seems like we’re excited about the destination, but loathe the journey. Recently, I’ve been feeling the same way about parts of the ‘startup’ scene. Each day I receive a dozen or so emails from wide-eyed entrepreneurs that want to build startups. Most of them have great ideas, strong passion, and real conviction; however only a handful of them end up executing. They all want to be successful, but most of them don’t want to seriously invest the time and effort required. “Everybody wants to launch a startup, but few want to put in the work” – HF. #Hustle
